Why Do Jewelry Prices Differ Even When They're Made of the Same Material? | MAI Explains in an Easy-to-Understand Way 😊
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💎 Why do jewelry pieces made of the same material have different prices? | MAI explains it clearly for you 😊
Hello there!🌷
I'm MAI, the face of MPM Musashi!😊
Recently, I've been receiving a very important question💎
"Why do pieces made of K18 have different prices? 😳"
"Why is there a price difference even with platinum?""What's the difference between expensive and inexpensive items?"
Today, I'll explain the "reasons behind price differences" as simply as possible.😊
💡 Conclusion: Price is not determined by material alone
This is the first important point.😊
Even with the same K18 or platinum,
prices can vary significantly.💎
That's because various factors are involved, not just the "material itself."😊
🏭 ① Differences in manufacturing costs
The biggest factor is the "difference in manufacturing methods."💎
- Made by artisans in a workshop
- Made on a mass production line
- High proportion of manual work
- Primarily machine-made
Even with the same material,
the price changes depending on "how much effort is put into it."😊
📢 ② Advertising and branding costs
Next up are advertising and branding costs.😊
- Online advertising
- Social media advertising
- Influencer fees
- Brand building costs
These costs can also be included in the product price.💎
"Invisible costs"
can also affect the price.😊
🌍 ③ Differences in distribution
How the product reaches you is also important.💎
- Factory → Direct sales
- Factory → Wholesaler → Retailer
- Factory → Brand → E-commerce
The more steps involved,
the higher the costs tend to be.😊
💎 ④ Differences in design and craftsmanship
Even with the same K18, the complexity of the design makes a difference.😊
- Simple ring
- With stone setting
- Hand-engraved design
- Original design
The more intricate the processing,
the more time and skill are required.💎
🧭 MAI's Summary
The reason why pieces of the same material have different prices
is because there are many "factors other than the material itself."😊
That's why,
- What costs are involved
- What manufacturing method is used
- What the distribution process is like
knowing these things is very important.💎
"Understanding the background of the price
makes choosing jewelry more satisfying.😊"
💎 From MAI
Jewelry's value is determined not only by its "material,"
but by many underlying factors.😊
That's why, the more you learn,
the more enjoyable the selection process becomes.💎✨
Moving forward,
MPM Musashi will continue its journey in its own unique way!🚢✨
