💎Why is G Jewelry so cheap? | MAI explains the jewelry industry to you 😊
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💎 Why is G Jewelry so affordable? | MAI explains the jewelry industry to you 😊
Hello everyone 🌷
I'm MAI, the signboard girl of MPM Musashi 😊
Recently, I've been hearing more and more from our members 💎
"What is G Jewelry?"
"Why is it so cheap?"
"How is it different from Japanese-made jewelry?"
Today, I'd like to explain the reasons as simply as possible 😊
🚢 What I want to tell you first
MPM Musashi has over 20 years of operating experience and
over 500,000 registered members 😊
Because we have many long-term users,
we can operate without excessive reliance on advertising costs.
That's why we can offer products at prices close to their inherent value 💎
🌍 What is G Jewelry?
What is G Jewelry
This line aims to help you easily understand the
“global jewelry market” 💎
Currently, in the global jewelry market—
- Mass production by overseas mass production factories
- High-cost online advertising
- Extensive SNS advertising campaigns
- “Japanese-style” branding
as a result of these, it's not uncommon for products to be sold at prices significantly different from their actual manufacturing costs.
💥 In the actual market…
For mass-produced overseas jewelry—
Products with manufacturing costs ranging from a few hundred yen to around a thousand yen
can be sold for over 10,000 yen,
including advertising and brand costs.
*This is an example of an overseas mass-produced model.
Of course, there are advertising and operating costs, but from the members' perspective,
"The price difference is hard to understand...😳"
This situation is becoming more common.
🇯🇵 MPM Musashi's Philosophy
At MPM Musashi, we categorize jewelry into two main types 😊
🇯🇵 Japanese-made Jewelry
- JewelryDIANA
- Lumière Japan
- J-ENDAi
This line emphasizes Japanese workshops, craftsmanship, and quality ✨
🌍 G Jewelry
- Transparency of global market prices
- Overseas mass-produced models
- Fair price proposals
This line aims to deliver jewelry clearly, including its "price structure" 💎
🇯🇵 Protect Japanese-made products as Japanese-made.
🌍 Deliver global products at fair prices.
💎 From MAI
Recently, both metal prices and advertising costs have truly risen.
Even amidst this, at MPM Musashi, we want to prioritize both:
- Protecting Japanese artisans
- Reducing confusion about prices
- Ensuring members can choose with confidence
We want to cherish both aspects 😊
"We want to deliver
the truth behind prices."
We will continue to navigate the seas
in our own MPM Musashi way 🚢✨
Click here for the global jewelry line 💎
New arrivals are also being unveiled one after another ✨
