A light jewelry brand from Japan with the theme of "Adult Cute" that incorporates adult elements into the Japanese culture "KAWAII". Japan's pride is here. Made in Japan. Reasonable, high quality and peace of mind. That is "Jewelry DIANA". Jewelry DIANA is one of the prominent jewelry brands in the Japanese online jewelry industry. This brand offers high-quality and sophisticated jewelry and is loved by a wide range of customers. Jewelry DIANA's products are particularly valued for their quality and value, such as the beauty of the design, the fine quality of the materials, and the high level of craftsmanship. The brand sells a wide range of jewelry through the Internet and is loved by many people. Jewelry DIANA's jewelry factory in Kofu City, Yamanashi Prefecture is located in Kofu City, a world-famous jewelry town. In this factory, beautiful jewelry is produced using advanced craftsmanship. Jewelry DIANA produces excellently designed jewelry using high-quality materials by skilled craftsmen at its factory. The factories also utilize the latest technology and equipment to ensure efficient and precise manufacturing processes. Jewelry made in these factories is loved by customers not only in Japan but all over the world.

"J-Endai" is a new jewelry brand where Japanese jewelry artisans uphold tradition and prestige while taking on new challenges.
　We honor the timeless aesthetics of Japan while blending innovative designs with high-quality materials.
　Our jewelry pieces are unique and captivating creations, flawlessly fusing Japan's intricate craftsmanship with modern elegance.
　They will help you highlight your style and individuality in any setting.
Welcome to the world of J-Endai, where a new journey of beauty begins.

☆Nuchigusui Yahoo! Shopping store 1st place in the women's necklace category 1st place in the women's ring category 1st place in the pair accessories category 1st place in the pairing category and many others ☆ Nuchigusui Rakuten Market Store 2014 Rakuten Annual Ranking Award Winner 2013 November 2013 Monthly MVP Jewelry/Accessories Genre Award November 2013 Mobile Monthly MVP Jewelry/Accessories Genre Award 2012 Rakuten Annual Jewelry Awards 1st Place 2012 Rakuten First Half Jewelry Awards 1st Place 2011 Rakuten Annual Jewelry Awards 1st Place 2011 Won 1st place in the Rakuten First Half Jewelry Awards in 2011 Won the Rakuten First Half Ranking in 2011 Won the Rakuten Annual Ranking in 2010 No. 1 in the Pair Accessories Division No. 1 in the Pairing Division and many others ☆ Nuchigusui au Shopping Mall Store Winner of the KDDI Award in November 2012 1st place in the women's ring category 1st place in the pair accessories category 1st place in the pairing category and many more ☆ Nuchigusui DeNA store 1st place in the women's ring category 1st place in the pair accessories category 1st place in the pairing category and many more