"J-Endai" is a new jewelry brand where Japanese jewelry artisans uphold tradition and prestige while taking on new challenges.
　We honor the timeless aesthetics of Japan while blending innovative designs with high-quality materials.
　Our jewelry pieces are unique and captivating creations, flawlessly fusing Japan's intricate craftsmanship with modern elegance.
　They will help you highlight your style and individuality in any setting.
Welcome to the world of J-Endai, where a new journey of beauty begins.

☆Nuchigusui Yahoo! Shopping Store: #1 in Women's Necklaces, #1 in Women's Rings, #1 in Couple Accessories, #1 in Couple Rings, and many more. ☆Nuchigusui Rakuten Store: Awarded in Rakuten Annual Ranking 2014, Monthly MVP Jewelry & Accessories Category November 2013, Mobile Monthly MVP Jewelry & Accessories Category November 2013, Rakuten Annual Jewelry Grand Prize #1 in 2012, Rakuten First Half Jewelry Grand Prize #1 in 2012, Rakuten Annual Jewelry Grand Prize #1 in 2011, Rakuten First Half Jewelry Grand Prize #1 in 2011, Ranked in Rakuten First Half Ranking 2011, Awarded in Rakuten Annual Ranking 2010, #1 in Couple Accessories, #1 in Couple Rings, and many more. ☆Nuchigusui au Shopping Mall Store: KDDI Award November 2012, #1 in Women's Rings, #1 in Couple Accessories, #1 in Couple Rings, and many more. ☆Nuchigusui DeNA Store: #1 in Women's Rings, #1 in Couple Accessories, #1 in Couple Rings, and many more.