Protecting Japanese Jewelry - Total Counterattack Project Orinea Project Development Part 1
The Total Counterattack Project to Protect Japanese Jewelry
On Makuake, a platform for people to empathize with the "challenge to create the future norm," we emphasize not only passion but also "empathy + story."
A new challenge born from 20 years of ties
MEGAMI PROJECT + JewelryDIANA
🌸 Project Background
We are not "just a jewelry brand."
A designer from Takamatsu, Kagawa and a craftsman from Kofu, Yamanashi. The trust and skills they have built up over 20 years are now facing a major obstacle.
The market is flooded with counterfeit goods from overseas and mass-produced "Made in Japan" jewelry. If things continue as they are, Japan's jewelry culture will quietly disappear.
That's why we decided to take action, with 20 years of ties in mind, to "pass on genuine Japanese-made jewelry to the future."
The new brand Aurinea is a symbol of this.
The name comes from the Latin word aurum (gold, brilliance) and means "protector goddess."
Aurinea was born as a goddess who "illuminates truth with light and protects your radiance."
💍 New pairing release
"A ring that engraves a bond" is a symbol of the love between two people and the pride of Japanese craftsmen.
✨ Features
- Engraving service - freely engrave names, anniversaries, and vows
- With Olinea mark and serial number - a unique number in the world
- Limited to 300 pairs - a rare crowdfunded model
It is not just jewelry, but "jewelry that carries the light of Japanese culture into the future."
■ Aurinea brand story
The brand name comes from the Latin word aurum (gold, brilliance) plus the soft, feminine sound "-inea/-nea." As the name suggests, it symbolizes a "shining goddess" and "protective light."
Aurinea is like a goddess who protects true values and brings peace of mind and brilliance to people. In a world flooded with malicious imitations and counterfeits, we protect the beauty and reliability of genuine Japanese-made jewelry. Its brilliance gives the wearer confidence and hope, transforming the everyday into something special.
■ Brand message
"Light illuminates truth. Aurinea is the goddess who protects your radiance."
■ Vision
- Spreading the true value of Japanese-made jewelry
- Providing an environment where consumers can make choices with confidence
- Adding sparkle to each and every special moment with Aurinea






