📊 A changing era? MAI explains the evolution of old media and e-commerce ✨
Share
📊 A changing era? MAI explains the evolution of old media and e-commerce ✨
Hello~💛 I'm MAI, the poster girl of MPM Musashi!
Today's topic is a bit interesting! ✨
A term I hear often these days is "old media."
This term refers to traditional mass media such as television, newspapers, and magazines.
We are now in the age of social media and video media .
Actually, this change
The same thing is happening with e-commerce (online shopping) 💡
Both the information world and the e-commerce world are moving from a "passive to active" era.
📰 The era of old media
In the past,
- newspaper
- tv set
- magazine
Receiving information from sources such as
It was a "passive information age."
But now,
- YouTube
- TikTok
- SNS
They find information on their own through these means and follow people and brands they like.
We are now in an era of proactiveness ✨
🛒 The same changes are happening in e-commerce.
Online shopping used to be...
- Rakuten
- Yahoo! Shopping
- Large e-commerce mall
like
Our focus was primarily on mall-type e-commerce platforms .
Find products from rankings and advertisements.
It's essentially a "passive e-commerce" style.
However, recently,
- SNS
- Short video
- Live streaming
- Brand community
I learned about the brand through these means,
Become a fan and buy directly
"Fan-participation e-commerce" is on the rise 💎
💡 Key points of next-generation e-commerce
- Discovering brands through social media and videos
- I support the brand as a fan.
- E-commerce that connects you directly with brands
- Community-based shopping experience
📢 MPM Musashi's style
MPM Musashi is
- Membership-only shop
- VIP Membership Program
- SNS and video sharing
- Brand direct sales e-commerce
We primarily operate these services.
In other words,
Instead of relying on malls
This is an e-commerce platform where brands and members can connect directly . 💎
In terms of current e-commerce trends...
This is the new generation of D2C e-commerce style ✨
📝 MAI's message for today
"The future of e-commerce is 'an era of creating together with fans' 💖 MPM Musashi will also create the future together with all of our members ✨"
