Since 2015, unscrupulous Chinese traders have appeared who sell Chinese-made jewelry as if it were made in Japan, causing serious damage to Japanese consumers and legitimate stores. They are also taking advantage of abnormal sales methods with advertising rates of over 60% and a legal system that does not require the country of origin to be displayed. In order to combat this situation, the Goddess Project was launched in November 2015 and is working to take measures against market invasion by Chinese traders, provide relief for victims, and restore the health of Japan's online jewelry market. Currently, we are continuing our efforts to lower the prices of Chinese-made jewelry through an event called "G HOLOCAUST."